For some reason the subject of using business jargon is trending on the writing Net. Leading the way is Brad Shorr, via Jeff Bullas, who gives some great examples in his 50 Epic Jargon Solutions for Better Writing. Why the magic number 50, I have no idea! Anyway, as a copywriter, this post was beneficial – and fun for me. Good to see that pseudo jargon is dead. Wastes everyones’ time in my humble opinion. What do you think?
Now if we could get rid of the ‘bait and switch’ concept in tandem with jargon?
Photo courtesy of Jeff Bullas.